India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.
When it comes to electric cars, the electric dream is turning out to be a six-letter word starting with f, ending with y, and having antas in between, notes Suveen Sinha.
Coffee Board of India has signed on P V Sindhu, P Gopichand and Prabhas and Rana Daggubatti from the Baahubali star cast as brand ambassadors
The new Tata Tigor, Datsun Go and Hero Xtreme 200R are hoping to use celebrity endorsers and gain a foothold in a segment that has been the stronghold of market leaders for several decades. But will it work?
What's your take on these actors' fashion choices?
Indian captain Rohit Sharma feels that it is each and every ICC member's duty to protect the sanctity of Test cricket as it remains the ultimate format.
Much of this has been made possible by the owners's insistence on building a team, rather than banking on a collection of talented individuals not necessarily suited to play alongside one another.
Batters are mauling bowlers this IPL like never before, as the impact player rule effectively gives every team 12 players. Where is it taking the game?
'Success is in the hands of the audience. I learn from what they like or dislike, and take the next step further.'
Star Power Track will also study if celebrity endorsements increase the shelf life of a brand and enhance brand loyalty.
Dixon Technologies right now is a beehive of activity. It is building a new facility in Noida to make 1.3 million laptops for Taiwanese PC maker Acer. The facility must be up and running in four months. The pace of activity will only increase. Last week Dixon won a similar contract from Lenovo, the Chinese personal computer maker and the third largest information technology (IT) hardware brand in India, to assemble laptops and notebooks. Though the clientele in these two cases is Taiwanese and Chinese, Dixon is a company reaching for the stars with its feet planted firmly in the Indian government's policy.
The company is in talks with young star Ranveer Singh to replace Salman
A glimpse of the movie star at Louis Vuitton's 2023 Cruise show in San Diego, California.
Meet the youngsters who rule India's social media.
Initially, it is targeting locations such as upmarket malls in major cities, such as Delhi and the surrounding region, Mumbai and Bengaluru.
'The next objective is to make sure we create the right performance, and culture where the players can really go and showcase what they are capable of, and go out and entertain the public.'
The third highest paid endorser after Virat Kohli and MS Dhoni, Sindhu is the highest paid among woman athletes and non-cricket sportspersons in the country, says Urvi Malvania.
Here's how Rajinikanth, who turns 62 today, and his film Sivaji caused mass frenzy overseas!
'What matters to me is that the film is reaching out and touching hearts.' 'An 85-year old man and his 75-year wife, who had never stepped into a cinema, went to see The Kashmir Files.' 'That is my real achievement.'
Just as the superstars of Indian cricket only play IPL and international fixtures and ignore the Ranji and Mushtaq Ali trophies in domestic cricket, Narendra Modi should play a very limited role in state assembly elections, argues Sudhir Bisht.
'Life will test you but if you have resilience and fortitude, the crown will be yours forever,' says Miss World Yukta Mookhey.
With T20 franchises potentially becoming players' primary employers, and most boards finding Test cricket financially not viable, the format's future remains a concern for the purists.
'This team, what it has achieved, it has achieved under him and I just have to carry forward that. He is going to have his hand on my shoulders.'
Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E Narasimhan.
Pepsi is betting on Dabangg 3's box office success.
While people voted in a fifth round that will set the tone as this election rounds into the straight, and while Modi on the stump chews the cud of personal grievances and hackneyed promises that have long since passed their use-by date, there is a rogue wave rising -- what damage it will do, we will know 16 days from today, observes Prem Panicker.
IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.
Virat Kohli scaled 'Mount 50' on Wednesday, and former Indian captain Sourav Ganguly had little doubt that the batting star has many more miles to traverse in his career.
The data shows the average room rate of two-star hotels increased by 8.5 per cent in FY18, even though it lagged on occupancy at 61.8 per cent, down 1.4 per cent year-on-year
100 commentators, across languages, will bring this season's games to viewers's homes in India and across the world.
Italian fashion label Police Time and Jewellery announced the khallas girl as their brand ambassador.
Heeramandi, a passion project that took off after years in development and planning, mirrors Sanjay Leela Bhansali's film-making's finest and frustrating features, observes Sukanya Verma.
Pop stars, lawyers, cops, hoteliers -- care to hear their story on OTT this week?
Indications are that the DMK combine will win more seats than the AIADMK and BJP, but is facing a tough fight in about half a dozen from the rest, predicts N Sathiya Moorthy of the electoral contest in Tamil Nadu.
Sukanya Verma shows you everything you can catch on OTT this week.
Let's delve into the world of IPL 2024 and meet the captains who are ready to leave their mark on cricket's biggest stage.
The Old War Office (OWO) of Britain's World War II era prime minister Winston Churchill opened its doors as a brand-new luxury hotel in London with a glittering launch event, complete with surprise musical performances by musicians Lord Andrew Lloyd Webber and Andrea Bocelli. Princess Anne - the Princess Royal, the sister of King Charles III, officially unveiled the plaque for The OWO after a tour of the hotel with Hinduja Group co-chairman GP Hinduja on Tuesday evening. British Prime Minister Rishi Sunak also made a quick stopover, along with parliamentarians, entrepreneurs, hoteliers and stars of film and television.
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